Princeton NJ Real Estate home worth


When selling your home, there are no guarantees that a buyer will simply walk through the front door. In many cases you may have to bring your home to the buyer. Effective marketing will help ensure that your property receives maximum exposure to attract a ready, willing and able buyer.

The appearance of your home, a buyer’s first impressions, and other considerations can also affect the sale of your home. Have you considered that home prices in your neighborhood and the value of your property are also factors used for pricing your home?

Steps to Selling a Home:
Steps to Selling a Home

Seller Articles

Our Marketing Plan
Negotiating Your Sale
Why a Home Inspection is a Must


Staging Checklist
Curb Appeal Checklist
Moving Checklist

Understanding the Home Selling Process


Selling real estate in Princeton, NJ can be complicated.

We use technology and marketing to showcase your home to thousands of potential Princeton NJ home buyers. It’s our marketing along with our experience that ensure your home sale is stress-free from day one.

Step 1

The Home Valuation

Setting the right price before you list is critical to getting the most for your home and selling it quickly.
Having a professional with experience in your neighborhood prepare a Competitive Market Analysis (CMA) gives you the facts and insight to set the right price.
It’s important that we price your home properly from the start.  New listings receive a lot of attention.  If your home is overpriced during the initial marketing campaign, you will lose many qualified buyers to competing properties.  Your property will receive the most attention during the first two weeks on the market. We will provide you with a complimentary CMA (comparative market analysis) to assist you in pricing your home.  Your CMA will include currently listed and recently sold properties matching similar criteria to your property.

Request your free Home Valuation quickly, by clicking here.

Step 2

Listing the Property

Once we’ve determined the proper price for your home, we need to prepare the listing agreements.  Your listing agreement will include the types of advertising to be used when marketing, guidelines for showings and open houses, the commission rate, and other pertinent details to allow us to best market your home to potential buyers.

Step 3

Preparing for Showings & Open Houses

Anne will schedule a time to go over home staging while visiting your home. Your property will be photographed for print, online and interactive video.

All listings are secured with digital lockboxes that monitor all activity for your listing.
In addition, all showings must be scheduled in advance.

Moreover, Agents will not show your listing to prospective buyers who have not received loan pre-approval from an accredited lender.

Step 4

Marketing Your Home

No Princeton NJ broker is better equipped to market your property than Anne Haas and Weichert, Realtors.  Your listing is offered on over 300 online websites, including: Trulia, Zillow, Google Maps, Frontdoor, Home Finder and Hot Pads (just to name a few).

In addition to online syndication, our listings are marketed to over 3,000 co-operating brokers and agents throughout the Princeton NJ Area to weekly emails and private agent-online open houses.

All marketing campaigns are complete with professional photography, brochures, postcards, and online virtual tours.

Step 5

The Offer

The “written offer” covers such subjects as the purchase price, down payment, terms of conventional financing or financing to be provided by the seller; and covers such other subjects as the location and duration of the escrow, title insurance issues, termite and other inspections, seller’s disclosure concerning the property and any contingencies upon which the parties’ obligation of performance depends.

Step 6

The Contract

Once the contract is formed, the seller signs the “acceptance” portion of the offer. If the seller makes changes in the terms of the offer, a “counter offer” is prepared. There may be several counter offers between the parties. Once both parties have accepted and signed an acceptable counter offer, an enforceable contract is formed.

The escrow holder creates a set of “escrow instructions” that set forth the terms of the transaction. Once the instructions are signed, the escrow holder obtains information and creates documents necessary to carry out the terms of the transaction.


Step 7

Satisfying Contingencies

Contingency on the sale of buyer’s residence:
An offer that is contingent upon the sale and close of a buyers’ residence is fairly common in slower markets. Most buyers need to sell their home so that they have the funds to purchase yours.
This contingency really means that the sale of your home will now be dependent on the sale of their home. Not a desirable situation, but acceptable if you’ve had problems finding a buyer.

If you’re listed and considering a contingency sale, find out how your MLS status will be displayed to other agents and buyers. Some MLSs will show that your home is still for sale, but with a kickout contingency. Others will display it as having a contract, without mentioning the contingency. This often eliminates future showings by the agents, which could affect your decision on accepting the offer.

Step 8

The Closing

The escrow company prepares the deed for signature by the seller in favor of the buyer and requires the buyer to deposit the balance of the cash consideration. At the “closing”, the escrow records the deed in favor of the buyer and tenders the net proceeds of sale to the seller after paying real estate commissions and seller’s closing costs, typically including the cost of the buyer’s policy of title insurance; one-half the escrow fees; and document preparation and recording fees. The buyer’s “closing costs” which are deposited in escrow along with the cash consideration required to complete the purchase, include one-half of the escrow fees; the cost of the lender’s policy of title insurance; document preparation and recording fees; and prorations for secured property taxes and homeowner’s insurance. Following the closing, the buyer becomes the owner of the property and takes possession.

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